In a recent episode of All My Children Wear Fur Coats, Jenni Morse opened up about balancing motherhood and entrepreneurship, while sharing the story behind StitchLeash — her innovative, all-in-one, customizable dog leash.
Jenni Morse is the founder and chief innovator of Made Simpli, the manufacturer of StitchLeash. StitchLeash was developed by Jenni to address the challenges she faced while juggling multiple dogs, her children, and various items during walks. Between water bottles, waste bag dispensers, and keys, Jenni simply didn’t have enough hands to manage it all. When her son, Cooper, suggested attaching something to the leash, Jenni had an epiphany, discovering a simple solution that would make her walks more convenient and enjoyable.