Tricia’s journey into the world of pet advocacy is an inspiring one, marked by transformation, dedication, and a profound love for animals. With over 20 years of experience driving growth in the veterinary health, animal welfare, and wellness industries, Tricia’s journey led her to create Moose’s March, a 501(c)(3) nonprofit organization that’s making a real difference.

Tricia’s journey began with a visit to her veterinarian, Dr. Glenn Mayer, with her dog Louie. Dr. Mayer’s observation about Louie’s health had a profound impact. Not only did he tell Tricia that Louie was gaining weight, but he also commented on Tricia’s weight. This was a turning point that led to personal transformation, both for her and Louie.

Driven by her personal transformation, Tricia’s career path shifted. Tricia asked Dr. Mayer for a job despite her lack of experience in the field. Surprisingly, Dr. Mayer accepted. This opportunity allowed her to immerse herself in the world of veterinary health and animal welfare, laying the foundation for what was to come.

Throughout her journey, Tricia displayed a relentless commitment to learning and growth. Her role as the Public Education Director for the Chicago Veterinary Medical Association allowed her to bridge the gap between pet owners and the veterinary profession.

The most touching chapter of Tricia’s journey began with the adoption of Moose. Moose wasn’t just a pet; he was a heart-walking outside of her body. His presence added a new dimension to Tricia’s life, and their bond was unbreakable.

Moose’s March is dedicated to early detection of pet cancer, offering hope and support to those in need. Partnering with Volition Veterinary, they are at the forefront of pet cancer research.

Cancer is a formidable foe, and early detection is key. Moose’s March is committed to providing essential pre-cancer tests to shelters and individuals who may lack access to such resources, recognizing the importance of early detection.

Moose’s March understands the emotional bond between pets and their people. They provide support to navigate the challenges that come with pet cancer.

In honor of Pet Cancer Awareness Month this November, Moose’s March is hosting a “Let’s Talk About Pet Cancer” webinar on November 2nd, 2023, at 7 PM, hosted by the esteemed Steve Dale. This webinar aims to educate about pet cancer, early detection, and available resources.

Learn more about Moose March

Moose’s March is a community of pet lovers with a common goal: making a difference in the lives of pets and their families. They invite you to share your stories, join the community, and be a part of the mission to transform devastating statistics into stories of hope and healing.

Moose’s legacy lives on, touching the lives of pets and their people.

Please visit Moose’s March ( to learn more and be a part of this remarkable journey.