(Goshen, IN — October 9, 2024) – As families plan to bring a new puppy home for the holidays, it’s important to be aware of a growing issue: puppy scams. In 2022, reports to the Better Business Bureau (BBB) revealed total losses of $1.34 million between January and September, with even higher figures during the pandemic years. In 2020 and 2021, losses peaked at $3.3 million and $3 million, respectively, as a surge in demand for pets left scammers preying on families searching for a furry companion. With the holiday season around the corner, it’s critical for potential puppy owners to begin their search early to avoid falling victim to these schemes.